Project info and description
Essedue Sunglasses is an Italian eyewear brand known for its distinctive style and attention to detail. The website created represents the natural digital extension of the brand’s identity, combining striking aesthetics and advanced technology. The goal was to build a platform that expressed the value of the product, the sophistication of the design, and the brand’s presence in the international fashion and accessories landscape.
Main characteristics
The website was designed with a clean, essential, and strongly identity-driven design. The interface prioritizes visual impact, showcasing each collection with an elegant editorial layout, designed to give centrality to the product. The graphic choices are consistent with the Essedue style: neutral colors, a strong use of white, and high-definition imagesthat convey the physicality and craftsmanship of the eyewear.
Particular attention was given to the e-commerce section, built on a solid and scalable architecture, with a complete integration with the company’s management system. This allows for the automatic synchronization of orders, product availability, and customer management, optimizing internal processes and simplifying commercial operations both in Italy and abroad.
The website features sections dedicated to special collaborations, such as those with Luigi Tecce and Oasis Sapori Antichi, which tell the story of the brand’s connection to the territory through visual content and custom storytelling. These editorial projects were developed to reinforce the perception of Essedue as a contemporary brand, open to the fusion of fashion, culture, and tradition.
Another key element is the store locator system, based on an interactive map and geolocation, which allows users to easily find Essedue retailers throughout Europe. The tool integrates navigation with quick features to obtain driving directions and detailed information about the stores.
The user experience has been optimized for all devices. Navigation is smooth, and the content is organized clearly to ensure immediate access to collections, promotions, and institutional pages.
Essedue Sunglasses is an example of how design, functionality, and strategic vision can converge into a cohesive digital project, aimed at guiding an artisanal brand towards new opportunities in the global market.
Visit the website: www.esseduesunglasses.it
