Project info and description
Barbiero 1977 is a point of reference for those seeking home articles, elegant favors, refined gift ideas, and a selection of top-tier brands. The website created reflects the distinctive style of the Grottaminarda boutique, featuring a clean, fully responsive design aimed at providing an immersive browsing experience consistent with the brand’s visual identity.
Main characteristics
Special attention was given to the online shop section, where each product is showcased with high-definition images and a structure that naturally guides the user all the way to the purchase phase. The e-commerce platform is optimized for mobile devices, with a user-friendly layout that ensures smooth and immediate navigation through categories, from home decor items to kitchen accessories, to ambient fragrances.
A key part of the project is the wedding section, designed to accompany couples throughout the wedding planning process. Artisan favors, personalized wedding lists, and bespoke consulting services are presented in a digital environment that conveys elegance, attention to detail, and a genuine sense of warmth.
The site also dedicates an exclusive space to the selected brands, which helps define Barbiero 1977 not just as a retailer, but as a curator of a lifestyle focused on good taste and quality.
The entire project is supported by an SEO-friendly structure, built to enhance organic visibility on search engines and increase conversions on the store.
The ultimate goal was to digitally translate the elegance, expertise, and passion that have distinguished Barbiero 1977 for over forty years, providing users with a space to be inspired, choose, and shop with complete freedom and awareness.
Visit the website: barbiero1977.com
